Sometimes it is easy to promote something you are passionate about, other times, it leaves one wondering why no one liked, re-tweeted or forwarded your post.
A Few tips: Don’t write in all caps, it grabs the attention but does not keep it. Do capitalize all words in your post that are 4 or more letters. If you must use all caps, just capitalize the first word, not the entire post.
Selling something? Answer a potential question with your post. Promoting something? Craft your post using keywords, keep it short sweet and interesting.