Having hundreds of followers does not necessarily mean that you will have hundreds of clients. The purpose of followers for business owners is to have a broader audience to which you can spread your message. The more eyes on your message, the better the chance that the message will reach someone that needs your services.
There are so many ways to reach potential clients that it can be mind boggling on which ones to utilize. Be wary of those that want hundreds of dollars a month to “optimize” your website to drive traffic to it. Make sure you know how to ask the right questions when looking for a social media specialist. How much does it cost? What do I get? Is it guaranteed? What if it does not drive traffic to your website? How do you optimize a website? What key words will they use? Will they put crawlers out to help elevate your website to search engines? What search engines are they targeting?
The more you educate yourself, the less you can be taken advantage of. KC’s Bookshelf is always here to help!