For me there is no verses, for I love to do both. With writing I sometimes find it hard to find something to write about, and with promotion, I can always find satisfaction in promoting others articles. I never get promotion block, but writers block……Ugh!
I write for two on line publications and sometimes I just cannot find an original point of view, so I beat myself up, as if that will help. So in these times I turn to the promotions side of the business and hope that I can find those that need my help, and get them to achieve their own personal greatness.
I have become an expert promoter, and remain an adequate writer, but all in all, life is good!